The healthcare industry is without doubt, one of the most important, expensive and rapidly developing industries in the world. Each year, billions of pounds and dollars are invested into clinical, pharmaceutical and biotechnology industries in the hope of finding and distributing drugs that will help improve peoples lives. The healthcare industry is vast and diverse and includes doctors, patients, pharmaceutical companies, universities, governments and healthcare professionals involved in the distribution, discovery and advocacy of products. Healthcare public relations are also critical in the healthcare industry. There is no point producing an effective drug, if its benefits cannot be related to the public. Healthcare PR plays an important role in introducing, building confidence, opening up a good market share and bringing to people innovative clinical remedies. Companies that supply healthcare PR provide superior counsel and strategic planning to global pharmaceutical and biotechnology companies, healthcare providers and government agencies.

Healthcare communications agencies worldwide are working to help the stakeholders of the medical field and healthcare sector to be heard, informed and market products. Healthcare PR solutions include promoting, preserving and protecting the integrity of brands, building brands and franchises, designing and executing direct-to-consumer health campaigns that change behavior, communicating milestone moments with regard to scientific and regulatory instances, fostering lasting relationships for clients with professional and advocacy groups and managing brands throughout their lifecycle.

It is important for healthcare PR agencies to blend modern communication techniques with a deep knowledge of regional outlooks in order to effectively build the reputation and market share of the most recognized and reputable healthcare brands. Other important aspects of healthcare PR include pharmaceutical and device marketing, where products are marketed in a broad array of therapeutic categories and stages of development. Product launches are important too, where a range of products are introduced globally and on a regional basis. Media relations is also another aspect of healthcare PR, where media is used to generate attention for landmark publications and publicizing breaking news at major medical meetings. Advocacy relations are also important when it comes to healthcare communications. Having advocates lends credibility to healthcare campaigns and this is advantageous when trying to reach the consumer on a grassroots level. Health policy such as drug pricing, patent challenges, ethics and general skepticism is a common issue that healthcare related companies have to deal with healthcare PR can help with these issues by communicating and shaping health policy issues whenever they arise.